Digital Marketing Major

Digital Marketing Major Requirements

Hartwick courses

BUSA 101	Introduction to Business	4
BUSA 120	Budgeting	4
	Or
ECON 223	Econometrics	4
	Or
MATH 108	Statistics	3
	Or
BUSA 260	Quantitative Business	3
BUSA 240	Marketing	4
BUSA 310	Business Law I	3
BUSA 343	Social Media Marketing	4
BUSA 495	Internship in Business	1 or more credits
BUSA 490	Senior Thesis	3
ART 213	Introduction to Digital Media	4
ECON 101	Principles of Microeconomics	3
ECON 102	Principles of Macroeconomics	3
	Mathematics Elective
ENGL 200	Business Writing	3
	Or
ENGL 213	Intro to Creative Writing	3
	Or
ENGL	Multimedia Writing
	Or
ENGL	Intro to Grant Writing

*BUSA 495 - Internship in Business 3 credits required

LCMC courses

RDMC 201	SEO and SEM	3
RDMC 301	Digital Marketing Analytics	3
RDMC 401	Viral and Organic Growth	3

Digital Marketing Degree Pathway

First Year

Fall

BUSA 101

Introduction to Business

4

Spring

BUSA 240	Marketing	4
ART 213	Introduction to Digital Media	4

Second Year

Fall

BUSA 120	Budgeting	4
ECON 101	Principles of Microeconomics	3
	Mathematics Elective

Spring

BUSA 343	Social Media Marketing	4
ECON 102	Principles of Macroeconomics	3
ENGL 200	Business Writing	3

Third Year

Fall

BUSA 310	Business Law I	3
RDMC 201	SEO and SEM	3

Spring

RDMC 301

Digital Marketing Analytics

3

Fourth Year

Fall

BUSA 495	Internship in Business	1 or more credits
RDMC 401	Viral and Organic Growth	3

Spring

BUSA 490

Senior Thesis

3