BUSA 568 Strategic Marketing
Strategic Marketing provides students with an advanced understanding of how organizations create, deliver, and sustain value in competitive markets. The course emphasizes strategic analysis, market segmentation, customer behavior, brand positioning, pricing strategy, and the integration of digital and traditional marketing channels. Students learn to evaluate market opportunities, assess competitive dynamics, and design data-driven marketing strategies that align with organizational goals. Through case studies and applied projects, students develop the ability to analyze complex marketing challenges, interpret customer and market data, craft compelling value propositions, and make strategic decisions that drive long-term growth. The course prepares students to lead marketing initiatives, manage brand portfolios, and influence organizational strategy in rapidly evolving global markets.