2024-2025 College Catalog

RWDM 301 Goal-Oriented Web Design

One of the main goals of a company's website is to improve its bottom line. In this course, you will propose and build a new website for an existing company. This website should be optimized to boost conversion events for the company in question. In doing so, you will need to research customer behavior and industry trends in order to successfully generate leads and sales. This course will test all of the skills built up through the Web Design major - design, prototyping, optimization, and programming. This online class has optional live sessions.

This online course is offered through Hartwick College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn Hartwick College credit toward career-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.

Credits

3

Prerequisite

RWDM 201