RDMC 302 Social Media Marketing, Brand Awareness, and Engagement
The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that.
This online course is offered through Hartwick College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn Hartwick College credit toward career-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.