RDMC 202 Introduction to Digital Marketing
Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
This online course is offered through Hartwick College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn Hartwick College credit toward career-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.